Apollo.io vs Warmly
A side-by-side comparison of two ai sales tools — pricing, integrations, and the trade-offs that matter — so you can pick the right fit fast.
| Feature | Apollo.io | Warmly |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing | Freemium · from Free / $49/mo | Freemium · from Custom pricing |
| Best for | Sales Teams, Founders, Marketers | Sales Teams, Marketers |
| Use cases | generating sales leads, automating outreach campaigns, analyzing market trends | Identifying website visitors for sales outreach, Prioritizing leads based on buying intent signals, Automating alerts for warm prospect activity |
| Integrations | Salesforce, HubSpot | Salesforce, HubSpot, Slack |
| Rating | — | — |
| Website | Visit Apollo.io | Visit Warmly |
Apollo.io
Sales intelligence and AI outreach in one platform.
Pros
- +Comprehensive database of contacts and companies
- +AI-driven recommendations for lead generation
- +Integration with popular CRM systems
- +User-friendly interface for managing outreach campaigns
Cons
- –May require time to fully learn all features
- –Pricing can be a concern for small teams
- –Data accuracy may vary depending on the source
Warmly
AI sales tool that identifies website visitors and surfaces warm leads.
Pros
- +Identifies website visitors and buying signals automatically
- +Provides AI-assisted outreach suggestions for warm leads
- +Helps sales teams prioritize timely, intent-based outreach
Cons
- –Visitor identification accuracy varies by traffic source
- –Best suited for B2B companies with meaningful website traffic
Apollo.io vs Warmly FAQ
- Is Apollo.io better than Warmly?
- Neither is universally better — both are ai sales tools. Apollo.io (Freemium, from Free / $49/mo) is a strong fit for generating sales leads, while Warmly (Freemium, from Custom pricing) suits Identifying website visitors for sales outreach. Pick by your primary use-case and budget.
- What is the main difference between Apollo.io and Warmly?
- Apollo.io focuses on "Sales intelligence and AI outreach in one platform." whereas Warmly focuses on "AI sales tool that identifies website visitors and surfaces warm leads.". Their pricing starts at Free / $49/mo and Custom pricing respectively.
Still unsure? Describe your task and let the matcher decide.
Run the AI matcher