Instantly vs Mailshake
A side-by-side comparison of two ai sales tools — pricing, integrations, and the trade-offs that matter — so you can pick the right fit fast.
| Feature | Instantly | Mailshake |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing | Paid · from Paid | Paid · from Custom pricing |
| Best for | Sales Teams, Marketers, Founders | Sales Teams, Marketers |
| Use cases | running cold email outreach campaigns at scale, warming up new sending mailboxes, automating multi-step email sequences | Running automated cold email outreach campaigns, Optimizing email deliverability and analytics, Personalizing outbound sales messaging at scale |
| Integrations | CRM platforms, Email providers, Zapier | Salesforce, Gmail, Outlook |
| Rating | — | — |
| Website | Visit Instantly | Visit Mailshake |
Instantly
Cold email outreach and deliverability at scale.
Pros
- +Strong focus on email deliverability and warm-up
- +Scales cold outreach across many mailboxes
- +Built-in lead database and verification tools
- +Campaign automation and sequencing
Cons
- –Cold email requires careful compliance with regulations
- –Best value at higher outreach volumes
- –Learning curve for deliverability best practices
Mailshake
Sales engagement platform with AI-assisted cold email outreach automation.
Pros
- +Automates cold email outreach with personalization features
- +Provides analytics for optimizing campaign deliverability
- +Accessible for both sales and marketing outbound use
Cons
- –Email deliverability requires ongoing list and domain management
- –Advanced AI personalization is more limited than dedicated tools
Instantly vs Mailshake FAQ
- Is Instantly better than Mailshake?
- Neither is universally better — both are ai sales tools. Instantly (Paid, from Paid) is a strong fit for running cold email outreach campaigns at scale, while Mailshake (Paid, from Custom pricing) suits Running automated cold email outreach campaigns. Pick by your primary use-case and budget.
- What is the main difference between Instantly and Mailshake?
- Instantly focuses on "Cold email outreach and deliverability at scale." whereas Mailshake focuses on "Sales engagement platform with AI-assisted cold email outreach automation.". Their pricing starts at Paid and Custom pricing respectively.
Still unsure? Describe your task and let the matcher decide.
Run the AI matcher